More than 1,100 of our agents were thrilled to receive new tech tools, hear expert speakers, and witness the unveiling of our 2017 branding campaign, “Find Your Perfect,” in a day filled with motivation, knowledge, and unlimited networking at REIMAGINE 2017, our annual all-company sales rally.
“We are passionate about ensuring our agents are equipped with information regarding the 2017 real estate market, and have the cutting-edge tools to support our customers,” said Mary Lee Blaylock, President & CEO. “It was so inspiring to see the smiles on the faces of agents from San Diego to Santa Barbara as renowned experts kept everyone on the edge of their seats with their predictions and strategies for residential real estate in 2017.”
Agents and staff from our more than 58 offices attended the high-energy teambuilding event January 30 at Hotel Irvine. They were treated to motivational presentations by Mary Lee; Ron Peltier, Chairman & CEO, HomeServices of America; Gino Blefari, CEO, HSF Affiliates; and Tom Ferry, CEO, Tom Ferry International.
They also received exclusive, innovative technology designed to make their work life more efficient, productive, and easier: mobile apps, enhanced communications, online programs, and cloud storage–all provided at no cost.
A highlight was the unveiling of “Find Your Perfect,” the campaign that will debut across multiple media platforms throughout 2017.
A lavish networking reception followed, overflowing with hors d’oeuvres, a signature beverage, photo booths, and an Inspiration Wall where everyone shared their thoughts, goals, and inspirations.
Also in attendance were companies dedicated to accelerating Berkshire Hathaway HomeServices California Properties agents’ success in 2017 and beyond: First American Home Buyers Protection, Impact Marketing Specialists, One Step Services, Dee Signs, Los Angeles Times, San Diego Union-Tribune, Power Digital Marketing, Cloud CMA, Data Float-IDC Global Inc., HomeServices Lending, Pickford Escrow, The Escrow Firm, and California Title.
“Everyone who attended REIMAGINE 2017 left with a spirit of confidence that we are off to a fantastic new year, and that they are supported by a company dedicated to their success,” said General Counsel Martha Mosier. “I can’t wait to hear about their achievements, and we’re looking forward to doing it all again next year!”