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July 8th, 2015 at 10:00 am

2015 Housing

If you’re planning to buy or sell a home in Southern California soon, this might be a good time to start working with one of our agents.

Our state’s residential real estate activity leads the nation, capturing half of the 20 spots in the “hottest” markets list compiled by the National Association of REALTORS® (NAR) and published on realtor.com.

In Southern California, the San Diego-Carlsbad market ranked No.11, and Los Angeles-Long Beach-Anaheim was No. 15.

Chief Economist Jonathan Smoke’s team ranked the 20 hottest U.S. real estate markets for buyers and sellers in May. Looking at the 300 largest markets, they used the number of views per listing on realtor.com to gauge demand, and the median age of inventory to assess supply.

The team’s findings, released at the start of June, show that California markets rank so highly because of tight supply and economic-powered growth in demand.
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July 7th, 2015 at 4:35 pm

Press

We are proud to announce that a number of Berkshire Hathaway HomeServices California Properties agents and teams have made the 10th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams. REAL Trends, in conjunction with The Wall Street Journal, recognized agents nationwide who ranked in the top one-half of 1 percent of more than 1,100,000 REALTORS® nationwide.

“Being ranked in the REAL Trends The Thousand is an incredible accomplishment.”

The Thousand is divided into four categories, each listing the top 250 designees: Individual Agent-Sales Volume; Individual Agent-Transaction Sides; Agent Team-Sales Volume; and Agent Team-Transaction Sides. This year, REAL Trends added two new categories: Individual Agent-Average Sales Price; Agent Team-Average Sales Price. These new categories offer an additional way to look at some of the top real estate professionals across the United States.

Berkshire Hathaway HomeServices California Properties agents and teams placed in four categories on the 2015 The Thousand list:

Top 250 for Individual Agent’s Sales Volume: 

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July 6th, 2015 at 10:00 am

Earthquake insurance

You keep saying you’re going to buy earthquake insurance for your home. But you haven’t done it yet. What are you waiting for? The Big One?

There’s really no reason to wait any longer. According to the California Earthquake Authority (CEA)–the quasi-government agency that underwrites the majority of our state’s residential quake policies–premiums have never been lower. The CEA has reduced its rates three times in recent years, by a total of 45 percent.

“It’s not a matter of if there will be a big earthquake, but when,” said Michelle Marquez, Vice President of Sales for PCG Agencies Inc., the managing partner of HomeServices Insurance Agency. “It can be financially devastating if an earthquake decimates your home. How are you going to recoup that loss? That’s where earthquake insurance comes in.”

While earthquake policies can be purchased any time, an alert real estate agent can help direct homebuyers to obtain coverage early in the process.

“Agents and managers contact us regularly for guidance and recommendations with earthquake and homeowners insurance policy questions,” Marquez said.

Got questions?
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July 3rd, 2015 at 10:00 am

Orange County homes for sale

Recently listed

For the first time since it was built more than 50 years ago, the two-estate oceanfront compound with private beach access at 2345 S. Coast Highway has been listed for sale.

“This beautiful compound on two prime legal lots is the last of its kind in Laguna Beach,” said listing agent Shauna Covington, a REALTOR®-Sales Associate with our Laguna Beach location.

“It was originally built over five decades ago and has never been offered for sale before. The two luxurious residences are on a three-quarter-acre bluff overlooking the Pacific Ocean, and are fully gated to ensure maximum privacy.”
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July 1st, 2015 at 10:00 am

target your real estate market

If you’re a homeowner and thinking about selling your home in the next five years or so, you might want to get familiar with the homebuyers who are dominating today’s market. According to a 2015 National Association of REALTORS® (NAR) study, Millennials and Generation X make up almost 60 percent of recent homebuyers.

Millennials and Gen X have some big expectations when it comes to buying a home, and we have a pretty good idea of what they are. Let’s take a look at each generation individually so you get an idea of who these consumers are.

Gen X

  • Born: Between 1965 and 1979
  • Representation: 27 percent of homebuyers
  • Motivation: Trading up, adding value to their homes, buying a home for their future family
  • Location concerns: Convenience to schools
  • Personality: Environmentally conscious, non-traditional, professionals
  • Typical buyer: 41 years old, more likely to be married couples
  • Buying process: Most likely to use an open house and gather a lot of information before buying
  • Preferred method of communication: Informal, via email, and cellphone

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