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June 20th, 2014 at 12:46 am

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC real estate brokerage family, today announced it was recognized with a Gold Stevie Award in the Startup of the Year category of the 12th annual American Business Awards presented June 13 in Chicago.

American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The awards drew more than 3,300 nominations in a wide range of categories; 240 executives worldwide participated in the judging. Startup of the Year category judging considered entrants from across U.S. industries.

“We are pleased and honored to accept the Gold Stevie Award in the Startup of the Year category,” said Berkshire Hathaway HomeServices President Stephen Phillips, who attended the ceremonies at the Fairmont Chicago Millennium Park Hotel. “Our real estate brokerage network has come a long way in a short period of time.” (more…)

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June 18th, 2014 at 10:22 pm

The Charitable Foundation and Berkshire Hathaway HomeServices California Properties are hosting Endless Summer II, a fashion fundraiser to benefit several local charities. Set for June 26 at the Laguna Design Center, the event will feature a fashion show from the brokerage’s agents and office managers, who will be modeling the summer offerings available from Mi Place, SALT, Hobie, and Petite Bonhomme.

Tickets are on sale for $50 and include food, beverages, live music with a notable DJ, and a unique fashion show with special shopping privileges. Bassman-Blaine is offering a 40 percent discount at their showroom for all guests and is also generously providing an additional donation of 10 percent of the proceeds back to The Charitable Foundation.

The evening’s target is to raise funds and support three worthy organizations. With this aid, the Orange County Child Abuse Prevention Center will make strides to break the cycle of child abuse in the community. Changing Souls, near and dear to local agent and board member Betty Callaway, will apply the funds to its homeless outreach efforts in Southern California. (more…)

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June 17th, 2014 at 12:15 am

Berkshire Hathaway HomeServices California Properties is pleased to welcome Bonnie Roth to the Newport Beach office. A resident of Newport Beach for nearly 20 years, Roth is excited about the chance to leverage her experience in retail sales and office management for the benefit of her buyers and sellers.

Regional Vice President of Berkshire Hathaway HomeServices California Properties Scott MacDonald comments, “Bonnie has a superior work ethic and great listening skills. When you combine these traits with her substantial base of community knowledge, what you have is an individual who is poised for an extremely successful career in real estate.”

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June 12th, 2014 at 9:41 pm

Berkshire Hathaway HomeServices California Properties is known for offering its agents industry-leading marketing programs, experienced leadership, and the technology and tools that they need to be successful. Now they are taking it a step further with a complimentary automated marketing technology for every agent. This new technology, EasyEdge, is provided by Obeo, a leader in real estate marketing since 2000.

Every Berkshire Hathaway HomeServices California Properties agent has complimentary access to Obeo’s EasyEdge marketing technology, which auto-creates property websites and an entire suite of marketing tools for listings. This EasyEdge system auto-builds and uploads high definition YouTube videos while auto-syndicating to all the top real estate portals and social media platforms. The system’s added feature auto-activates a complete lead generation and mobile text marketing program. Top agent at Berkshire Hathaway Home Services, Michael Taylor is passionate about Obeo’s mobile lead generation. “I use the text codes Obeo provides in all my marketing pieces to capture potential buyers everywhere I market my listings. It’s been a phenomenal addition to my lead generation strategy,” says Michael.

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June 12th, 2014 at 9:09 am

Whether it’s your first or the fifth home you’re selling, if you’ve recently made the decision to sell, you have a lot on your plate. In real estate, first impressions are everything. The more attractive your home appears, the greater likelihood you’ll have of receiving a comfortable offer in record time – the ideal situation for anyone selling their home. Although you can’t predict the market, there are several things you can do to get your home ready for sale and poised to do well against the competition.

  1. Start outside. What are your first impressions? Try to keep in mind what the prospective buyer will be looking for. Make sure your lawn is well manicured. Keep the lawn cut and watered regularly. Be sure to trim any hedges, prune trees and weed your flowerbeds. Next, check your walkways and steps for cracks – reseal if possible. Inspect your gutters and be sure to repair any loose or damaged shingles.
  2. Once you’ve conquered the great outdoors, it’s time to move inside. This is a daunting task, so make a goal and complete one room at a time. Begin by picking up any clutter and organizing. This can include neatly arranging dishes, sorting laundry, packing up knickknacks and creating a filing system for loose paper.
  3. Once you’ve got your home de-cluttered and organized, take a deep breath because it’s time to clean. You’ll need to do a bit more than dust, sweep and vacuum – also polish door handles, patch walls, paint doors and rooms as needed, clean tables and surfaces and wash mirrors and windows. While you’re doing all these less-than fun projects, think about what you would want in a home you’re buying.
  4. You’re getting closer! Don’t give up yet, now it’s time to go the extra mile. Next you’ll want to optimize each space. In kitchens and bathrooms take a look at your lighting. These rooms should be well lit. If needed, buy new bulbs and use lamps to light dark spaces. Open drapes to let as much natural light in each space as possible. If you have a pet be sure you’ve tidied up their area and consider an air fresher to eliminate any associated odors. While you may be a pet lover, the next home owner may take a different stance. You don’t need to go crazy with candles or incense, instead open windows to let a fresh breeze flow through your home.
  5. Congratulations, you’ve put your best foot forward and now it’s time to sell the house! However, it can be easy to recreate the messes you’ve just cleaned up and eliminated, after all life happens. Make it a daily or weekly routine to organize and de-clutter. Enlist the help of family members to ensure the house stays in top condition. Your hard work will pay off!

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