September 26th, 2012 at 7:14 pm
We have had a number of complaints recently regarding agent conduct at Open Houses. Specifically, we have received calls from our sellers complaining that our agent has spent time at an open house talking on their cell phones or playing on their computer or IPad. In certain instances, the seller has heard from neighbors or prospective buyers that the agent was rude in responding to questions, or unavailable when they sought information about the property. In most of these situations, the alleged conduct of our agent has resulted in the seller requesting a cancellation of our listing agreement.
Of course, the lesson from these stories is obvious: Stay off your electronic equipment during an Open House. Ignoring for the moment the buyers you can find at an Open House, your seller expects you to be focused on visitors to their property during that time. They believe it is your job to sell those visitors on the property. They expect you to show people around and answer all questions. They expect to you to watch their personal property to ensure that nothing is stolen. In short, they expect that all your attention will be on selling their property and, if it is not, they will be unhappy with you. I know because I hear that unhappiness.
Further, however, an Open House is one of your best opportunities to find new clients. For 20 years, I have been consistently told by managers and agents that they get many clients from holding an Open House. After all, we know that people who come to your Open House are for the most part in the market. They want to buy a property. So, working with and impressing them may result in you getting a new client.
In short, being attentive and professional at your Open Houses is good for multiple reasons. First, it keeps your sellers happy and feeling well represented.
And next, it helps you meet new people and procure new buyers, thereby increasing your income. So make your calls before or after the Open House, and focus on the people who come to visit during it. It will only help your business in the long run.
As always, please contact us with any questions you may have
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