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April 18th, 2019 at 11:00 am

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Selling homes in the digital age means that successful real estate agents must be putting their very best foot forward when it comes to photographing and marketing their listings online.

According to a recent 2018 survey by the National Association of Realtors, 44 percent of homebuyers begin their property search online. If a listing photo doesn’t capture the attention of a potential buyer and inspire them to pause their scroll and take a closer look, it is likely to be disregarded as a viable option before ever seeing the property in person.

In order to stay ahead of the competition and make sure your listing receives more than a quick scroll-by, it’s important you know what it takes to create a captivating listing photo. Here are a few of our best tips, as well as what to avoid, to make sure your listing photos are attracting your ideal client.

An exceptional photo includes:

Bright-Stairway

Staged-Living-Room

Avoid these mistakes:

It’s important to remember that listing photos truly are the first impression of a home, and many buyers will bookmark the homes they want to visit in person, based off of how the property is portrayed online. Professional photography and home staging may seem like an upfront cost that may not be entirely necessary, but they have a return on investment that is well worth the initial splurge.

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