December 30th, 2014 at 12:00 pm

Home search tool

Using mobile devices has become a part of our everyday life. Mobile has changed the way we communicate and altered our workflow. Having an easy way to access information means any time, day or night, consumers can be searching for a property. The ease and convenience of applications and mobile web browsing makes mobile the preferred method to search for listings.

What mobile means for consumers

For those looking to buy a home, mobile offers instant information. Searching for properties has never been easier than it is right now. A variety of apps and web services are available for mobile devices to help consumers narrow their search and find the home of their dreams. It’s so easy that consumers can begin actively searching without ever speaking to a real estate agent. Response times have also improved. When a homebuyer is ready to make an offer, responses are almost immediate thanks to improved communications.

What mobile means for real estate agents

Some may find that improved technology makes the real estate industry more competitive than it already is. However, real estate agents now have access to an all-new marketplace. They have the potential to reach a wider audience than ever before. Agents can market their products and services to individuals before they’ve had the opportunity to meet them. Online advertising, email campaigns and social media are just a few ways technology-savvy real estate agents can reach their target clients.

Although the growth of mobile is new and can be somewhat uncharted territory, it has dramatically increased efficiency. Non-real estate-related apps help agents and their clients communicate and transfer data rapidly.

If you’re not currently using mobile to improve your business, try a few of these websites and apps.

To download the Berkshire Hathaway HomeServices California Properties mobile app, visit


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