Coming Soon listings will have the opportunity to appear exclusively on Zillow as part of Zillow’s Preview program, providing additional exposure for Berkshire Hathaway HomeServices California Properties listings on the most visited real estate search site in the country

HomeServices of America, the nation’s premier provider of homeownership services, today announced a partnership with Zillow Group that will give the listings of agents affiliated with Berkshire Hathaway HomeServices California Properties visibility on Zillow while creating additional lead opportunities for their agents.

Through this partnership, eligible Coming Soon listings from Berkshire Hathaway HomeServices California Properties agents will appear exclusively on Zillow as part of the Zillow Preview program, providing additional exposure on the most visited real estate search site in the country.

With 220 million unique visitors per month (UVM) Zillow attracts more than twice the number of unique visitors as the next closest real estate portal.

A Coming Soon listing featured in Zillow Preview will prominently display the name of the brokerage, agent photo and listing information, along with enhanced placement and visibility within Zillow so they stand out to consumers browsing homes before they officially hit the market.

Consumers who view the Zillow Preview listing will be able to contact Berkshire Hathaway HomeServices California Properties’ listing agent directly.

Once the Coming Soon period ends, the listing will then appear on Zillow under the standard display rules that apply to all active listings.

The Zillow Preview program does not introduce new rules or requirements. Listings must still comply with all local MLS guidelines regarding Coming Soon marketing. Several of our Southern California MLS platforms allows public marketing of Coming Soon listings, making those listings eligible to participate in Zillow Preview.

“As a market leader in Southern California, we welcome the capability to provide our agents with a truly amazing marketing tool,” says Brent Consedine, President at Berkshire Hathaway HomeServices California Properties.  “Having our Coming Soon listings preview on Zillow truly sets us apart.”

“We are extremely proud to participate with Zillow in a program that further creates visibility opportunities to our sellers’ listings,” adds Chris Kelly, President & CEO of HomeServices of America. “The ability to provide exponential exposure at the beginning of the sales cycle is an extremely compelling value proposition and enhances our positioning as the only brokerage that can offer its clients a full homeownership experience under one umbrella.”

Interested in learning more? Schedule a confidential interview with Real Estate’s Forever Brand.