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October 10th, 2019 at 2:00 pm

dotCOMM-award-gold-winner

We are proud to announce that our social media marketing campaign has received the Gold designation by the 2019 dotCOMM Awards, for achieving substantial growth in key social media metrics while expanding presence and visibility among target audiences on Instagram. 

We collaborated on a social media campaign with carefully selected Southern California-based influencers popular in the interior design, luxury living, and real estate spaces. These social media-savvy users shared relevant photos and videos on Instagram to their large followings, with the goal of increasing engagement among home sellers, home buyers, and open house visitors.

 

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✨It’s been such a whirlwind since moving into our new magical home. I am still sinking into the fact that I just upleveled my existence in so many ways exponentially. That I manifested this dream into reality. 💫 I’m adjusting to the space I’ve created. Our angel @yanahomesla held our hand every step of the way. She was so flexible with our crazy schedule where Adi + I would have a free moment to sneak away to look at a property, she was always there, listening, understanding, and helping bring our dream into fruition.❤️ and for now I sigh a deep breath of gratitude as I take my sweet time, letting my home speak to me about what it needs. 🙏🏼 Adi and I keep laughing to each other “oh. my. god. this HOUSE!!!” as we continue to allow it to penetrate into our realities. This salt water pool + hot tub has been an oasis for our family and friends to gather and connect, stripping away our anxieties and allowing us to just BE. ⚡️ We are so excited to make this house our home and could not have done it without @yanahomesla and @BHHSCalifornia standing by our side through this MOST INTENSE PROCESS of buying our first home, and believing in us every step of the way. We can’t imagine a more perfect home for our family! The neighborhood has been so welcoming and kind, we can’t imagine being anywhere else! 🧡 Keep believing in your dreams, saying them out loud, keep fighting for them, it’s RIGHT AROUND THE CORNER. xx #findYourPerfect #ad #PhilosophieMama #theJaffeKids

A post shared by Sophie Jaffe (@sophie.jaffe) on

The dotCOMM Awards is a universally recognized digital competition, which highlights and celebrates creative excellence throughout the web. Established in 1994, the program’s categories take into consideration the various components utilized in online marketing and advertising; content; design; and interactive media. Winners of the competition have had their entries carefully reviewed by the Association of Marketing and Communication Professionals, one of the globe’s largest and most respected group of associates in the marketing and communication fields.

Influencers are widely known public figures on social media who have accumulated mass followings by producing and posting original content. The majority of them operate on Instagram where they post photos and videos for their audiences on a daily basis. Partnering with the influencers exposed our brand, agents, and listings to their audiences, many of whom by extension also harbor interest in the home and luxury spaces.

 

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Honestly can’t believe that it’s finally happening but it is! My husband and I have been talking about moving out of our condo into a bigger place for the past 4 years, but could never find the time to search for the right place for us! It all seemed very intimidating, half the time we couldn’t really pin point what it was exactly we were looking for and what kind of place would feel like home but also function as a work space since we do work from home so much! Well, an hour long meeting with @bhhscalifornia and we had the clarity we were looking for! We finally knew exactly what we were needed, our options and a road map to getting there! Special thank you to @alison_turner_real_estate & @kirkhoffman007 for taking this journey with us, knowing us better than we know ourselves, and making this process so enjoyable! P.S. Head over to my stories to see us tour the house of our dreams! Didn’t really know I wanted a fireplace in my bedroom but now I don’t know how I could do without it! 😊 #FindYourPerfect #bhhscalifornia #househunting #ad #newhome

A post shared by ANNABELLE FLEUR (@vivaluxuryblog) on

“We’re finding that more and more people start their new home search on the web, so we need to be able to stay current and reach as many audiences as possible,” said Allison Jones, Vice President of Marketing. “Working with influencers has been really beneficial for both our brokerage and our agents themselves. As a result of these collaborations, we’re presenting our brand to the most relevant and impressionable audience possible.”

Our focus is on reaching new segments of potential buyers and sellers, many of whom are spending more time on their phones to use social media or the internet. Having garnered measurable success from marketing listings and open house events with influencers, we now offer comprehensive influencer marketing packages to all of our agents throughout Southern California.

Interested in learning how our influencer program can help you do business?

Schedule a confidential interview today. Our influencer campaign was previously recognized by Hermes Creative Awards.

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