Welcome to The Agent Edge: Episode 32!

In this podcast episode, we are joined by Julie Tran, an agent out of our Irvine office. 

With a background in property management and after working two part-time jobs at two different law firms, she decided to also get into real estate on the side. As a goal-driven individual with three kids to support, she has learned a lot about success, happiness, and family. Her positive “whatever it takes” mentality and passion for service is what has helped her grow her successful business in just five years.

In this show, you’ll learn how Julie prepares for her listing presentations and why she thinks it is important to do research on everything, from the client to the neighborhood, beforehand.

The Writing Edge

To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling.

In this segment, you’ll learn how Melissa generates ideas for blog posts and why we need to change our perceptions of blogs. You’ll also learn how to use your blog as a resource and a tool for your clients and how add value in each piece.

• Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn.

You’ll also learn: 

• Why Julie’s first client and first transaction were unique, but ultimately helped her to learn so much about the business.
• How Julie approaches her business today and where she thinks the industry is headed.
• Why this industry is all about relationships and how she continues to get repeat business.
• How, as an introvert, her sense of responsibility overcomes her fear when she is developing her business or networking.
• How Julie shows her value by adding personal touches, committing to attention to detail, and going above and beyond by knowing her clients’ specific needs.

Links and resources mentioned in this episode: 

• Julie’s bio
• Julie’s website
• Julie’s Facebook
• Julie’s Instagram

Thank you for joining us for another episode of The Agent Edge! We’d love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.

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