September 6th, 2023 at 11:00 am

The journey of real estate can sometimes feel like a complex puzzle. However, if you have right real estate professional in your corner, that will help you navigate every step of the process with ease and confidence. At Berkshire Hathaway HomeServices California Properties, we understand that finding the best real estate agent isn’t just a step – it’s the foundation for a successful real estate venture. 

How do I start to find a good real estate broker?

Due diligence research

Embarking on a home buying or selling journey without proper research is like setting sail without a map. The first step you should take in your quest is research potential real estate agent candidates. Look at their qualifications and track record and check out online reviews for insights into past clients’ experiences.

Checking credentials and references

Credentials are the backbone of any reputable realtor. Verify that your prospective agent holds the required licenses and certifications, including the membership in the National Association of Realtors (NAR). Additionally, look for designations like Certified Residential Specialist (CRS), which indicate advanced training and expertise.

5 tips for finding a good real estate agent/REALTOR®

Continue to keep in mind that finding the right real estate agent for your home-buying or home-selling goals can be the key to finding your future home or solidifying your financial future. While some guides will show you how to find a good real estate agent, ours will help you find the perfect agent.

#1 Know the difference between a real estate agent vs. a REALTOR®

Should you be finding a good REALTOR®? Or looking for a real estate agent? Sometimes the terms are used interchangeably, but there’s a difference between a REALTOR® and a real estate agent:

Only then can an individual apply for a real estate license. Depending on the state, real estate agents may have additional certifications to acquire through coursework and exams.

The one unifying characteristic of all of these professionals? Membership to the National Association of Realtors® (NAR®).

A REALTOR® must have all of the education, licenses, and certification of a real estate agent. They must also pass a course on the NAR Code of Ethics every four years and pay membership dues. The NAR Code of Ethics is a guideline that restates the legal and ethical requirements of all real estate agents.

That means, whether you work with a REALTOR® or a real estate agent, they’re both held to the same professional standards by law.

Both REALTORS® and real estate agents have the same level of education, licenses, and a commitment to ethical buying and selling practices. But whether you choose a REALTOR® or a real estate agent is really up to you. 

However, the most important deciding factors shouldn’t be the title on a business card, but their professionalism, expertise, and personality. 

#2 Craft your dream agent wish list

If you’re thinking about buying a house, you probably have an idea of what you want it to look like—maybe it has three big bedrooms, a modern kitchen, and is located in your favorite neighborhood. 

Take the same approach when finding an ideal agent. Ask yourself about the kind of person you want to work with. Consider things like:

#3 Use the right tools 

Now that you have an idea about the kind of agent you want to work with, it’s time to start looking. Make a list of real estate agents you want to interview, and start looking in these places:

During times of social distance, we have virtual tours available on or, reach out to any one of our agents for a private virtual tour!

  1. You’ll be able to find key information about an agent’s experience and knowledge areas.
  2. You’ll find more tech-savvy agents—agents with cohesive online profiles will more likely have a sound knowledge of the digital aspects of house-hunting or selling.

#4 Interview multiple agents

Interviewing multiple agents is a fantastic way to get to know your potential home-buying or home-selling agent. Here are a few things to keep in mind as you interview agents: 

> When did you work with this agent? 

> What did you like about their approach to house-hunting/buyer-finding?

> What didn’t you like about their approach to house-hunting/buyer-finding?

> Would you work with this particular agent again?

Ask hard questions and see how your agent responds. If they handle your difficult questions with poise and give you informative answers, they may be a great fit.

Then, pay attention to how they listen. Are they taking notes? Are they cutting you off? Do they bring back your wish list specifics later in the conversation? How someone listens will showcase their interest in being your true partner. 

For home sellers – This information is particularly important for individuals looking to sell their homes, because it will show you their experience level in your market and with homes similar to yours. 

For home buyers – Pay attention to where these recent sales were. It will show how familiar your agent is with the areas you like.

#5 Be honest

Honesty is required on both sides for a successful agent/buyer or agent/seller relationship. You want to be as honest as possible with the potential agent about your wants, needs, and budget. 

You have to feel comfortable saying “No, not this one” over and over again, and trust that your agent will say, “Then I’ll find you another one you’ll love” as many times as it takes.

If you feel you can’t be straightforward with an agent, then your house-buying or selling journey will be a rocky one. Honesty—in life and in the real estate market—is always the best policy.

The agent relationship: home inspection and beyond

Your journey to finding a home involves more than meets the eye. Beyond the initial stages, you’ll encounter processes like a home inspection and negotiations. This is where the guidance of a seasoned realtor shines. A skilled agent will help you navigate every step of the process, offering insights and recommendations that align with your best interests.

Berkshire Hathaway HomeServices California Properties, the perfect agent 

Buying a home is one of the biggest financial decisions you’ll ever make. The same goes for selling a home. From the start of your journey to the day you move in, the right agent makes all the difference.

At Berkshire Hathaway HomeServices California Properties, we know that a good real estate agent doesn’t just find you a home or a seller—they help you start a new chapter in your life. 

Each one of our 3,000 California real estate agents is committed to helping you find your perfect home or seller. With 60+ office locations throughout Southern California, we are ready to help you achieve your real estate dreams. We’ll give you our expert advice on selling or buying a house in Southern California.

Get in contact with our Southern California Realtors® and find your perfect agent today at Berkshire Hathaway HomeServices California Properties! 

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